"Beauty of a woman is not in the clothes she wears, the makeup, or the way she styles her hair. The beauty of a woman is in her eyes…" – Audrey Hepburn.
The eyes. They are perhaps the first thing we notice in another person. They communicate before words, convey emotions, and sometimes reveal the most intimate truths. As a true point of connection between oneself and the world, the eyes speak a universal language, and within this language, the eye contour plays a key role.
"With masks, we really saw that everything passed through the eyes. All emotions can be expressed there." — Carole, 48
A Zone of Expression That Never Lies
Eyes are more than just anatomical organs. For many women, they are "the gateway to others": a mirror of emotions and a decoder of personality.
“It’s fundamental, everything starts with the eyes, it’s the first thing I notice in people,” says Sophie, 42. “You can understand so much from someone’s gaze… it reveals sincerity, emotions.”
It’s not just about aesthetics: this delicate area reflects moods, feelings, and an inner truth that can be hard to hide. Fatigue, joy, stress, kindness, sadness… everything is readable in the eyes. And in return, it shapes how others perceive us.
“The eye contour never lies. You can tell if someone is doing well or not.” – Marie, 52
“As an HR director, I pay a lot of attention to the eyes; they say so much about a person.” – Lucie, 45
Beauty of the Eyes and Self-Confidence
How we perceive our own eyes directly affects our self-confidence. Bright eyes and smooth, well-rested contours signal energy, optimism, and vitality. Conversely, dark circles, puffiness, and heavy eyelids can project—sometimes unfairly—an image of fatigue, sadness, or severity.
“In the morning, it’s the first thing I look at in the mirror. If I’ve slept well, if I’m in good shape… my eyes tell me right away,” explains Marie.
The stakes go beyond aesthetics: feeling beautiful also means feeling stronger, more assertive, and more present in the world. A fresh, radiant gaze does more than look “good”—it inspires confidence and reflects vitality, curiosity, and kindness. Psychologists call this the “halo effect”: feeling beautiful can influence interactions and behavior, and even how others perceive us.
A Zone at the Center of Attention
The eye contour commands strong emotional—and often financial—investment. Why? Because it can transform a face: open it or close it, brighten it or darken it.
“Drooping eyes can make a person look sad even if they are positive,” notes a participant.
Many consider this area as a true indicator of life: lack of sleep, excessive screen time, imbalances… everything is reflected here. It also tells the story of aging: wrinkles, folds, and sagging eyelids.
“With age, wrinkles and puffiness tell a different story about us,” shares one woman.
According to the Beauty & Ageing 2023 study, 68% of women say the eye contour is the first area where signs of aging appear.
Fragile, Precious… and Demanding
The eye contour is one of the most delicate and reactive areas of the face. Sensitive to lifestyle changes, environmental aggressions, and aging, it requires specific care. Most women admit to investing a significant budget in this area, knowing that prevention is essential.
Caring for this zone preserves the freshness of the gaze, protects its expressiveness, and maintains the intimate connection it creates with others.
In short, the eye contour is more than just a beauty detail: it’s an intimate space that reflects our inner state, conveys emotions, and shapes our confidence. Taking care of it preserves much more than a look—it preserves a part of ourselves.
